Fall Colors Means More Green For Minnesota Tourism Industry

Fall Colors Means More Green For Minnesota Tourism Industry


TOOK PART IN THE EVENT. WELLS FARGO WORKS WITH THE COMMUNITY TO RECRUIT, HIRE AND RETAIN VETERANS. MINNESOTANS LOVE THEIR SEASONS. WE GET A LITTLE BIT OF EVERYTHING, BUT FOR MANY PEOPLE, FALL IS THEIR FAVORITE TIME OF YEAR. THE AIR IS DRY AND CRISP, TEMPERATURES ARE DROPPING, AND THE TREES PUT ON A SHOW FOR ALL TO SEE. SEASON IS BEAUTIFUL BUT IT IS SHORT. AS JOHN LAURITSEN SHOWS US, THAT’S WHY A NEW PARTNERSHIP WAS CREATED TO HELP MINNESOTANS TAKE FULL ADVANTAGE OF NATURE’S VIBRANT DISPLAY. Reporter: JUST A SHORT WALK IN THE WOODS WILL TELL YOU IT’S ALREADY STARTED. I LIKE THE TEMPERATURE. IT’S SO NICE TO TAKE A WALK. THE COLORS ARE PRETTY. THE REDS, THE ORANGES. I THINK IT’S THE EXACT OPPOSITE OF WHAT MINNESOTA USUALLY IS. Reporter: WHICH FOR MONTHS HAS BEEN GREEN. BUT LESS GREEN THAN THE TREES. MEANS MORE GREEN FOR MINNESOTA’S TOURISM INDUSTRY. TOURISM IS AN IMPORTANT INDUSTRY FOR THE STATE OF MINNESOTA. IT’S A $15 BILLION INDUSTRY. THAT’S A LOT OF MONEY. Reporter: AND ACCORDING TO JOHN EDMOND, THE DIRECTOR OF EXPLORE MINNESOTA, 25% OF THAT MONEY IS MADE IN THE FALL. A BIG CHUNK OF CHANGE FOR A SEASON THAT’S ON THE CLOCK. TODAY WE’RE HERE TO ANNOUNCE A NEW PARTNERSHIP WITH EXPLORE MINNESOTA TOURISM AND THE DEPARTMENT OF NATURAL RESOURCES. Reporter: IN THIS SEEMINGLY SHORTEST OF SEASONS, A NEW RELATIONSHIP HAS BEEN FORGED WITH A COMMON GOAL, HELPING LOCALS AND VISITORS ALIKE FIND THEIR OWN PIECE OF AUTUMN MAGIC. IT’S NOT JUST ABOUT THE COLORS. IT’S ABOUT HIKING, BIKING, FISHING, GOLF. THIS IS A GREAT TIME TO GET OUT AND ENJOY THOSE THINGS. Reporter: WHATEVER YOUR PASSION, TAKE ADVANTAGE OF IT NOW BECAUSE WE ALL KNOW WHAT COMES NEXT. I THINK PEOPLE THINK MINNESOTA IS SO BORING SOMETIMES. I THINK FALL IS ONE OF THE BEST TIMES TO VISIT. THERE’S A LOT OF FUN LAKES TO WALK AROUND AND STATE PARKS. PEOPLE HAVE TO REALIZE FALL IS FLEETING AND WON’T LAST. WE WANT PEOPLE TO GET OUT THERE AND EXPLORE MINNESOTA NOW. Reporter: JOHN LAURITSEN, WCCO 4 NEWS. YOU CAN FIND IDEAS ONLINE AT THE DNR WEBSITE.

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