France – Tourism Recovery – LUXE.TV

France – Tourism Recovery – LUXE.TV


in France a call to arms for the revival of tourism The latest figures from the aviation Sector showing a twenty percent drop in reservations on international flights to France for the next three months confirm that tourism figures for the summer in France look particularly bad In the port of Vauband d’Antibes on the French Riviera, if the number of recreational boats over 75 meters on what they call billionaires’ quay has stayed the same as last year, the hospitality sector on the other hand has seen the number of overnight stays made by foreign tourists in France already fall by 10% on 2015 in the first six months of 2016, or before the terrible attack in Nice on 14 July. On the Côte d’Azur, the day after the Nice attack the French government put in place several measures to help the tourism sector. These include deferred loan repayments, extended tax deadlines and the expansion of the use of temporary workers. But foreigners are now very cautious about visiting places such as Paris, Nice and here, Marseille The fears caused by the attacks have been added to by the effects of the strikes of spring and the more recent ones in the aviation sector by flight crew, ground staff and air traffic control. And so there is a call to arms in France to boost the attractiveness of tourist areas, primarily Paris. A marketing campaign has been launched by the French government. 16 markets are the main targets, representing 83% of international visitors. 3 markets have been given special attention. First Japan the country which reacted most strongly to the attacks in France after the November 2015 attacks in Paris passenger traffic from Japan to France for the New Year 2015 celebrations had already declined by Thirty-three percent compared to the same period The previous year the second and third targets of the campaign the us and the gulf It is first and foremost Customers with high purchasing power from these three markets who reacted strongly to the attacks The second measure announced by the French government the creation of an investment fund of 1 billion euros to modernize the tourism sector the Aim is clear France must remain the world’s top tourist destination in Paris alone tourism accounts for over thirteen percent of GDP and eighteen percent of employment Specific aid has been put in place for the southeast of France where tourism provides 75,000 jobs The goal of 100 million tourists in 2020 has been retained the latest figure relates to 2015 France beat last Year’s visitor record with 85 million passengers despite the November attacks France’s main European competitors are now Italy Spain and Portugal Private Enterprise has also made some new and original initiatives Thus a cycle tour of Paris has been offered to dutch tourists who love this way of travelling Other private initiatives: the Ferris Wheel in the Tuileries Gardens and the Grande Roue de Paris on the Place de la Concorde. For an affordable price, you will never grow tired of exploring Paris from on high. Tourists and Parisians alike rediscovered the Grande Roue in 1993, one of the attractions of the 1900 World’s Fair. 127 cities worldwide have taken up this idea since 1993. The current wheel is 70 metres high, 10 metres higher than last year’s one. It has 42 pods. Now, the government is hoping that lots of foreign visitors will follow the example of this young Japanese couple who kept their honeymoon in Paris, mainly for their wedding photos …

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