Insadong is a street in the northern part
of Seoul, close to the busy Jongno area. It’s a quiet street lined with modern and
traditional shops and stores, selling all kinds of food and wares. Many of the artworks and handicrafts are of
authentic Korean design, and it’s possible to pick up a great bargain. On Sundays, Insadong is car free, so it’s
a perfect time to shop.