Korea steps up efforts to revive winter tourism industry

Korea steps up efforts to revive winter tourism industry


Due to the relatively mild temperatures we′ve
been having lately, Korea′s winter tourism industry is experiencing a bit of a chill.
But the government and other organizations are working to fire things back up.
Park Se-young reports. Like many people from colder climates, a
good number of Koreans also want to go somewhere warm over the winter break.
But their Southeast Asian neighbors probably have a different idea of winter fun.
″It′s hot all year round in Singapore, but here you get to experience different weathers
and different climates, so I really like it. I tried snowboarding and skiing and it′s
really fun.″ For many people from warmer neighboring countries,
winter in Korea has been an attraction. But with temperatures rising around the globe,
including Korea, the country′s winter tourism industry is experiencing a freeze
that could be difficult to crack. The warming trend has put a damper on the
enthusiasm for winter festivals,… and the number of visitors to ski resorts slid
by over 20-percent last season compared to five seasons ago.
The number of foreign tourists visiting in winter has declined as well.
To try and reverse the trend, the Korean government and private organizations are stepping
up efforts to revive the nation′s winter tourism industry.
They′re offering discounts for ski vacations, with the hope they can keep the snow on the
ground, entertainment packages and a variety of other activities.
″Many visitors to Korea tend to like K-pop, so we′ve prepared various events for them
this year.″ Experts say the winter tourism campaign is
likely to continue in the coming years, as it will be difficult for the tourism industry
to regain its momentum if temperatures continue to rise.
Park Se-young, Arirang News.

2 thoughts on “Korea steps up efforts to revive winter tourism industry

  1. I've just been back from a recent trip to Yongpyong ski resort. The reason for the reduction of tourism is probably because they don't use enough English(international language) ie most important are the signs and price lists for enterances and facilities. Without Korean friends or family it's not easy to navigate in Korea.

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