Managing Marketing in the Hospitality and Tourism Industry | HKPolyUx on edX

Managing Marketing in the Hospitality and Tourism Industry | HKPolyUx on edX


TONY TSE: Why are some people
more loyal to a particular hotel chain than others? How can hospitality business
get more repeat customers? To what extent service quality is part
of the marketing mix in the tourism industry? What is so special about
marketing communication in hospitality and tourism? Come explore the world of
marketing in hospitality, one of the largest and fastest
growing industries in the world. In this course, you will have the
chance of learning the latest principles and theories in marketing
at the management level. Emphasis is placed on the
application of marketing knowledge and skills in the hospitality
and tourism industry. You will learn not
just through lectures, but also up-to-date case studies,
journal papers by leading academics, and advice by current
industry professionals. Managing Marketing in
Hospitality and Tourism Industry. Register now. [MUSIC PLAYING]

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