I’m Christelle Pretorius and I’m the
marketing manager and social media manager for ERP. This is quite an
important role because we are the face of ERP. All the information and projects that are happening out in the field, it’s our
responsibility to put it out there and to make sure that the public understands
how we are involved why we are involved. And also the difference that we are
making not only for the elephants and rhinos but also for the people in the
communities. Group elephant was initially created to go beyond the corporate purpose.We didn’t want to provide funds to other non-profits and not know what happens to the funds that we give them. We wanted an area when 100 percent of our revenue and funds that we donate towards the cause goes directly into the field projects
and into the communities that we help. So that is why ERP was created : to help the alleviation of poverty and also save elephants and rhinos.