Multi-Destination Tourism

Multi-Destination Tourism


Welcome to a presentation on border area
development between the Malaysian state of Sarawak and the Indonesian province
of West Kalimantan on the tourism sector. This video is about how to increase
tourism in the Malaysian state of Sarawak and the neighboring Indonesian
province of West Kalimantan, based on complementarities between their sites.
Sarawak’s foreign visitors from distant locations like Europe, North
America, and Northeast Asia average only 10% of that of a smaller state of Sabah. Similarly, West Kalimantan receives less
than 800 visitors a year from Europe and the Americas, even though tourism has been designated as a key strategic sector by the
government. Both West Kalimantan and Sarawak. face stiff challenges to accelerate
foreign tourism arrivals with the relatively low budget allocations that
their tourism offices received. As one official points out, travel budgets for
travel to tourism fairs abroad have been slashed, as have advertising
allocations. Without those resources, promotion in distant markets is next
to impossible. We offer a viable solution to these challenges in the form of multi-
destination tourism and, in particular, cross-border tourism between Sarawak and West Kalimantan. This approach has proven success in the Greater Mekong sub-region, where multi destination tourism to Thailand, Cambodia, Vietnam, Laos, and
Myanmar is now the norm. The application of this approach to Sarawak and West
Kalimantan is a natural extension of the complimentary tourism sites that
exists in each territory. Much of Sarawak’s tourism centers in
the state’s national parks. There are five major parks in the lower half of the
state. Batang Ai National Park is located Lubok Antu, some 250
kilometers east of Kuching. The park covers an area of 24 square kilometers.
the park has become increasingly popular with locals and tourists, despite the
lack of facilities. Access is possible by chartering a boat, as water is the main
method of transportation in the area. The lush forests are home to the orangutans,
gibbons and hornbills. The local inhabitants are mostly Iban, and local
communities are actively involved in the park’s management. Kubah National Park has massive sandstone ridges with three mountain peaks that are visible from the
Kuching waterfront situated only 22 kilometers from Kerching Kubah is one
of the most accessible of Sarawak’s national parks. Almost 100 different palm
species can be found in the area, making Kubah probably the richest palm habitat
for its size anywhere in the world. It also has a rich selection of orchids and
ferns, and there are crystal clear jungle streams, waterfalls, and bathing areas.
Tanjung Datu National Park is in the southwestern tip of Sarawak on the
Datu Peninsula. This national park is relatively inaccessible, but its
remoteness is one of its main attractions. The beaches are undisturbed,
the coral offshore untouched, and the forest trails are virtually untrodden.
Notable among the hundreds of bird species are at least three types of
hornbills, as well as peacocks. Gunung Gading National Park has the
world’s largest flowers, the rafflesia, which can grow up to one meter in
diameter. When in bloom, the flower gives off an unpleasant smell, which
attracts flies and other insects. The rugged mountain peaks that make up the park provide a scenic backdrop.to the town of Lundu. Nearby beaches and the
challenging jungle tracks. Kuching Wetlands National Park is located 30 kilometers from Kuching, and it covers an area of 66 square kilometers. The park is composed of coastal marine and freshwater ecosystems. The
predominantly saline and mangrove system includes an extensive network of
marine waterways and territories run by the interconnecting rivers that bound
the park. Borneo Highlands Resort is a nature-based retreat on a mountain
plateau of the Penrissen Range, which borders West Kalimantan. It’s located
less than two hours southwest of Kuching and there are airport transfers
and other arrangements that can be made from Kuching. The resort offers flower
gardens, a horiculture nurserym=, organic farming, and an impressive view of West
Kalimantan from the resort’s lookout point. Among the activities at the resort
are mountain biking, rainforests walks, jungle trekking, mountain climbing, night
walks, organic farming, waterfall visits, longhouse visits and, especially
important, bird-watching. There are three possible routes
between Sarawak and West Kalimantan. The first is to the main crossing point of Entikong on the Indonesian side, and Tebedu on the Malaysian side. There’s a
new customs facility on the Entikong side and road transport infrastructure
is being upgraded on both sides. The second route is in the east at Nanga Badau. A
customs facility on the West Kalimantan side and Lubok Antu on the Sarawak side. Nanga Badau’s customs facilities are brand-new and, in Sarawak, there is the
nearby Batang Ai National Park, which shares a border with West Kalimantan.
The third route is in the West, at a Aruk crossing in West Kalimantan and Lundu in Sarawak. Aruk’s customs facility was built a
couple years ago and there’s good transportation on both sides of the
border. By air, there are several direct routes a day between Kuching and
Pontianak offered by Garuda Indonesia and Malaysia Airlines, as well as a daily
flight by AirAsia. West Kalimantan’s tourism sector
focuses on nature and culture-based tourism. There are three national parks
in the province. Danau Sentarun National Park protects one of the
world’s most biodiverse lake systems. located in the Kapuas Hulu Regency.
It’s in the upper Kapuas River tectonic basin, some 700 kilometers
upstream from the Delta. The basin is in a vast floodplain consisting of about 20
seasonal lakes, freshwater swamp forests, and peat swamp forests. There’s a rich
fish fauna with around 240 species and nearly the
same number of bird species. Of the 143 mammal species in the park, 23 are endemic to Borneo, including the proboscis monkey. There’s a relatively large population of endangered orangutan present in the park also. The lake supports a large traditional
fishing industry and about 3,000 people live in about 20 village enclaves within
the park. Betung Kerihun National Park covers 8,000 square kilometers
in Kapuas Hulu Regency along the Sarawak border. A World Heritage site will be named the Trans-Border Rainforest Heritage of Borneo, in combination with 2,000 square kilometers of the Lanjak Entimau Wildlife Sanctuary in Sarawak. The park largely consists of two ecoregions, two-thirds of which is
mountain rainforest, and the remaining one-third of which is lowland rainforest.
There are 97 species of orchid and 47 species of palm there are also 300 species of birds, 25 of which are endemic to Borneo, 62 fish species and 54 mammals. The park is home to the endangered Bornean orangutan and 7 other primate species. Several Dayak tribes live in the park. 12 villages surround the park, two of which are located inside the park, and six are
adjacent to park boundaries. The village people lived from hunting, collecting
non-timber forest products, and subsistence farming, based on patterns of shifting cultivation. Gunung Palung National Park is in the west-central regioncy of Ketapang in Kanilang Kultura. The 900 square kilometer park is notable
for its diversity of habitats types, ranging from mangrove and freshwater
swamp forests to lowland alluvial forest and mountain forests. It has a diversity
of wildlife that includes orangutangs, proboscis monkey, and hornbills. The Sarawak and West Kalimantan governments have designated cross-border tourism as
one of the most promising growth areas for their economies. But the tourism
industry is highly competitive, and Sarawak and West Kalimantan therefore need innovative marketing strategies to achieve their aspirations for their
tourism industry. Development of cross- border tourism between Sarawak and West Kalimantan would require collaboration and packaging nature cultural and
community-based tourism products and technical expertise. Such a project would
support the operation of champion individuals or institutions to promote
the clustering of activities on both sides of the border. It would require a
strong commitment on the part of both the Sarawak and West Kalimantan governments to coordinate marketing product development, investment strategies, while continuing to
develop their own unique attractions. Don’t forget to subscribe to this
channel to keep up-to-date with industry specific projects on cross-border value
chains. If you enjoyed this video, give us a ‘Like’ below!

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