President Park announces plans to improve tourism industry

President Park announces plans to improve tourism industry


The Korean government announced a set of plans
for improving the country’s tour programs. President Park Geun-hye ordered officials
to focus on quality over quantity and put the tourists’ experience at the forefront
of their plans. Song Ji-sun starts us off with a rough draft
for plans to better cater to the needs of foreign visitors.
President Park Geun-hye described tourism as a mixture of culture, transportation and
infrastructure mixed with Korean hospitality. Speaking at a forum launched Friday to improve
cultural tourism,… President Park said the focus now should not be on the numbers but
the quality of the country’s tourism programs. She said the ultimate goal should be a tourism
environment that’s free of complaints, which she said can be accomplished by rooting out
bad practices like grift,… and that there’s room for an upgrade, as tourist programs or
attractions are often not very diverse. “As tourists, the hospitality of the visiting
country is what lasts the longest in our minds. Our policies must be focused on improving
the quality of the experience for visitors, increasing their satisfaction, boosting spending
and making them eager to return.” The president highlighted creativity and innovation…
as essential to revamping the industry. She ordered the creation of new tourism content
through storytelling based on features unique to each region… to attract visitors from
overseas. The government aims to increase the tourism
market to 48-billion dollars by next year… and will support the expansion of the sector
through deregulation. It will also launch a new commission to help
deepen integration and synergy between relevant ministries and industries. “The president noted that tourism creates
50-percent as many jobs as manufacturing and urged those present to foster the sector as
a way to boost domestic spending and youth job creation.
Song Ji-sun, Arirang News.”

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