Purchase College Summer Course: Digital Marketing and the Arts

Purchase College Summer Course: Digital Marketing and the Arts


– Today’s consumers have an attention span that is shorter than a goldfish. And they’re scrolling the length of the Empire State Building in social media content everyday. It is more difficult than ever
to break through the noise. And so how do you as a owner
or marketer for your brand get your message across
to your target audiences in a way that is efficient and is compelling, that is cost effective? Those are the types of things that I teach in the digital marketing
for the arts class. How do you employ the
latest and best practices across all of marketing
and communications? To break through the noise.

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