Safety & Crisis Management in Tourism – Acapulco, Mexico

Safety & Crisis Management in Tourism – Acapulco, Mexico


Safety is an important factor
determining tourist flows around the world. A lot of work has been done by the
academics and also international organizations in order to understand the
risk and crisis management and ensure that tourists and tourism are less affected by the
risks, crises and also business recovers faster after crises occur. Glaesser
has designed a crisis management framework that includes identification
and analysis of risk, planning for prevention of risk turning into crisis,
adjustments when crisis is imminent and coping with crisis when it arrives as
well as recovering business after a crisis. In recent years safety and
security concerns have been raised in Mexico in relationship to different
crises. One of them is drug-related violence and also natural disasters, such as hurricanes, as
well as an epidemic of swine flu Acapulco has been affected by the violence in the state of Guerrero, in
which it is located, and the visitor arrival numbers have been not stable since
2009 They have been recovering in recent
years especially in 2015 and for the 2016 New Year the occupancy of Acapulco has been
97%, which suggests that almost all hotels have been booked out. Further North from here
along the Pacific coast the resort town of Puerto Vallarta has been affected by
a natural disaster. In October 2015 very strong hurricane Patricia has hit the
coast however all public and private services,
hotels and tour operators worked well to ensure that tourists have not been affected seriously by the crisis and as a result the business has
recovered very fast. Overall, Mexico has managed to cope with different crises over years and ensure that visitor arrival numbers keep
growing and Mexico remains a very popular destination for
international visitors interestingly Hajibaba, Gretzel, Leisch and Dolnicar suggest that different visitors are affected by crisis
differently and some tourists are actually more crisis resistant than others. These tourists
may be the ones who do not cancel the trip despite a crisis occurring or be
the first one to come back after the crisis These tourists generally display the
characteristics of adventure travelers and they may be persuaded by the
discounts and cheap prices to come to a destination that has experienced the
crisis nevertheless these visitors are not more
inclined to purchase travel insurance than other visitors and this is an important information for marketers who
are trying to recover destinations after crises

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