The ‘Instagram Effect’ Is Driving Too Many Tourists To Some Destinations | Sunday TODAY


>>>CHECK THE LOCATION TAG AND THOUGHT TO YOURSELF, MAN, I NEED TO GO THERE ONE DAY. THAT HAS A NAME IN THE TOURISM INDUSTRY. IT IS CALLED THE INSTAGRAM EFFECT. MORE THAN 1 BILLION USERS AND ALL THEIR SELFIES HAVE TURNED THE QUIET CORNERS OF THE WORLD INTO THE HOTTEST TRAVEL SPOTS ON EARTH. KERI SANDERS VISITED ONE OF THEM ON OUR “SPOTLIGHT.”>>Reporter: THE STUNNING LIGHT SKIES IN COLORADO TO KEY WEST, HOW ALL MANY PLAYERS NO MATTER WHERE THEY ARE SNAP THAT SELFIE.>>IT IS JUST KIND OF LIKE A DIGITAL FOOTPRINT OF WHERE YOU ARE AND WHAT YOU ARE DOING.>>Reporter: THE PLACE TO BOTH THESE DAYS IS INSTAGRAM WHICH IT TURNS OUT ALSO DRIVES TOURISM TO REMOTE LOCATIONS AND SOMETIMES IT IS ALL ABOUT COPYING SOMEONE ELSE’S BREATHTAKING POSE.>>I LOVE SHARING A MOMENT LIKE THAT WITH EVERYONE ESPECIALLY ON INSTAGRAM. TO BEST UNDERSTAND THE INSTAGRAM EFFECT, WE COME HERE TO ICELAND. 142,000 TOURISTS CAME TO THIS COUNTRY. LAST YEAR MORE THAN 2 MILLION SHOWED UP, MOSTLY FROM THE UNITED STATES. WE ARE NOT BIG POSTERS BUT AT THE END OF AN ICE AND ADVENTURE DAY, IT IS SO EXCITING.>>ON THIS ISLAND NATION OF DRAMATIC CONTRAST, NO FILTER OR PHOTOSHOP NEEDED. HERE, 1004 DEGREES BUBBLED TO THE SURFACE. WHAT’S IN MORE SELFIES PER SQUARE FOOT TAKEN HERE THAN ANYWHERE ON EARTH.>>I GUESS WE DID NOT KNOW IT EXISTED UNTIL INSTAGRAM.>>WE LOOKED AT THE IMAGES AND HASHTAGS AND WE THOUGHT WELL, LET’S GO THERE.>>Reporter: IT USED TO BE POSTCARDS BUT THIS IS THE GAME CHANGER BECAUSE IT PINPOINT THE EXACT LOCATION OF WHERE YOU ARE AND YOU CAN SHARE THAT GEO TAG AS IT IS CALLED ON SOCIAL MEDIA WHICH ALLOWED THIS HIDDEN BEAUTY TO BE SHARED WITH THE WORLD WHICH IS GREAT UNTIL EVERYBODY SHOWS UP.>>WE HAVE SEEN GEO TAG PLAYING A HUGE CULTURAL. T THE POPULAR ONES ARE GETTING OVER RUN. AN HOUR HIKE, LEADS US TO ONE OF ICELAND’S MOST UNUSUAL GEO TAG. THE CRASH THAT EVERYONE SURVIVED.>>IT IS NOT A NATURAL WONDER THAT EVERY TIME SOMEBODY PUTS GRAFFITI ON.>>CONSERVATION AROUND THE WORLD CONCERNS OF PHOTOGRAPHER OF GEO TAGS PUTTING WILD ANIMALS AT RISK. THEY ARE ASKING TOURISTS TO SKIP THOSE GEO TAGS.>>I REALLY TRY NOT TO SPREAD THE WORD OUT IN THE WORLD TO PRESERVE CERTAIN SPOTS.>>Reporter: HOW BAD HAS IT GOTTEN? IN SOME PARTS OF THE WORLD THERE ARE TALKS RESTRICTING OF HOW MANY TOURISTS.>>IT IS A SIMPLE HASHTAG.>>Reporter: BACK IN ICELAND, A WARNING OF SOMETHING NEW OVER TOU TOURISM, FROM

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