Come out here and clear your head and get down to earth, so to speak. It’s just so open. So free. You don’t feel confined like you do in the city. A love for the outdoors and a knack for inventing, led David Toledo on a journey to enlighten the world. Sitting around the campfire one night, David found himself staring into an untapped power source. We have this campfire, let’s figure out how to harness some of that energy. Along with a colleague, David invented the Power Pot. A camp stove that also powers your mobile devices. Yo, you guys gonna help set up the tents, or what? Caleb Light joined David to launch Power Practical. We had pre-sold a thousand units and raised almost 130 grand. Which, we were just like, whoa. What do you love about these guys? Everything. Entrepreneur Mark Cuban saw potential in Power Practical and invested in the company. The two things I look for are a product where I say, wow, I didn’t even know that existed, and entrepreneurs that I think are smart and driven. And I saw both. Retail came calling. Power Practical’s products started showing up on store shelves. We were like high-fiving and it was just, like, we made it. An old mill became company headquarters to create more products. But, there was a problem. They weren’t getting traction in retail stores. And it wasn’t working and it was just like, we’re done. They were coming to me. We need more money we need more money. I’m like, it’s not the money we need. We need a better approach. That approach, sell on Amazon.com. What does Amazon do for the entrepreneur? If you’re an entrepreneur, and you’ve got a great product, then there’s no better way to find out just how great it is, and to reach an audience, than on Amazon. So, this is the Luminoodle. Six months into it we were already doing more money a month than we had for the last two years. So, it’s ten feet long, a waterproof LED light strip. With innovative new products, Power Practical’s online strategy with Amazon is paying off. Flashlight, lantern and lighter all in one. You can either quit or you can figure it out. And to their credit, they figured it out. And to my credit, it makes me look good (laughs). Surrounded by light, laughter, and success. Power Practical’s future has never been brighter. We’re building a business that we couldn’t do before Amazon.