Tourism Officials Explain Kuleana Campaign to Educate Visitors

Tourism Officials Explain Kuleana Campaign to Educate Visitors


Kristine: DOS AND DON’TS FOR THOSE VISITING HAWAI’I. NOT SOMETHING YOU CAN EASILY FIND. AU CAN TOURISTS LEARN MORE ABOUT THIS DATE AND HOW TO BE RESPECTFUL OF THIS BEAUTIFUL PLACE THAT WE ALL CALL HOME? JOINING US NOW WITH DETAILS OF A NEW CAMPAIGN IS JAY TOLRAR, MARKETING OFFICE WITH THE HAWAI’I VISITORS AND CONVENTION BUREAU. TALK MORE ABOUT THIS CAMPAIGN. WHAT IS IT ALL ABOUT? THREE TO FOUR YEARS AGO, ANNUAL PLANNING MEETING. OFFICES ON EACH COUNTY. WE ASKED ALL OF THEM, WHAT THEY WERE FEELING ON THEIR ISLANDS. IT REALLY BUBBLED UP THAT INCIDENTS WHERE OUR RESIDENTS WERE SEEN BEHAVIOR FROM VISITORS THAT THEY DIDN’T APPRECIATE. DIDN’T THINK WAS APPROPRIATE. Kristine: I KNOW RECENTLY, TALKING ABOUT MAYBE THINGS WITH HIKING OR GOING IN AREAS WHERE THEY’RE REALLY NOT SUPPOSED TO. SURE. WE HAVE VISITORS COMING FROM ALL OVER THE WORLD. IF THEY COME FROM A MAJOR SHANGHAI, TOKYO, MAY NOT BE WE KNOW IF WE GO OFF THE TRAIL, IT’S NOT AS SAFE. MAY CAUSE EROSION THAT CREATES SILT, DAMAGES THE CORAL REEF. MAY GO ON PRIVATE PROPERTY. ACTUALLY BEING OUR LEADER FROM THE KAUAI OFFICE SAID HOW DO WE EXPECT VISITORS TO STAY ON THE TRAIL IF WE DON’T SHOW THEM WHERE THE TRAIL IS? Kristine: REAR LOOKING AT SOME OF VIDEO IN THIS CAMPAIGN RIGHT NOW. WHERE WAS THIS ALL FILMED? ALL OF THE ISLANDS? IT WAS. WORK WITH EACH OF OUR LEADERS FROM EACH COUNTY. LOOKED AT THE ISSUES THAT THEIR RESIDENTS WERE FACING. DEVELOPED MESSAGES THAT ADDRESSED VALUES THAT SHAPE OUR BEHAVIOR THAT WE WANTED TO SHARE WITH VISITORS RATHER THAN KIND OF WAG OUR FINGER AND SAY, STAY ON THE TRAIL. DON’T LEAVE YOUR PLASTIC RECYCLING BIN. SAID, LET’S SHARE WHY WE DO THAT. Kristine: WHEN YOU LOOK AT THE VIDEO, IT’S BUSTOSFULLY DONE. — IT BEAUTIFULLY DONE. NOT JUST WAGGING YOUR FINGER IN THEIR FACE SAYING DON’T THIS. KIND OF EDUCATING THEM ABOUT HOW SPECIAL THIS PLACE IS. HOW TO CAKE CARE OF IT AND APPRECIATE EVERYTHING. SPECIALIST COMES FROM OUR RESIDENTS. WHAT WE DID, ASKED ISLAND CHAPTERS ALSO, IF I DIDN’T FIND INDIVIDUALS EACH ISLAND, WE HAD A PASSION FOR THIS ISSUE. OCEAN CONSERVATION, LAND SAFE ZONE, RENTING, RENTING A APPROPRIATELY. PEOPLE WERE COMPASSIONATE ABOUT THOSE ISSUES AND JUST HAD THEM SHARE WHY THEIR BEHAVIOR IS SUCH, WHY THEY HAVE THE BAGS. REALLY BULLETPROOF VEST VISITORS ARE GOOD WE REALLY BELIEVE VISITOR IT’S A PEOPLE ARE GOOD. IF WE SHARE THE WHY BEHIND THE BEHAVIOR, GENERALLY THEY’RE FOLLOW. Kristine: I AT LOT OF TIMES, IT’S LACK OF KNOWLEDGE. JUST DON’T KNOW ABOUT IT. YOU TALKED ABOUT HOW THE VISITORS SHARE INPUT ON THIS. WHAT ABOUT RESIDENTS, WHAT ABOUT RESIDENTS AND VIEWERS WATCHING NOW, WHO WANT TO HELP TO EDUCATE THE TOURISTS ABOUT HOW TO TAKE CARE OF OUR STATE? WE LEARNED FROM THEM. THEY SHARE THEIR ALOHA. SHARE THEIR KNOWLEDGE. PEST WAY TO TALK IT A VISITOR SHARE THE WHY BEHIND THE BEHAVIOR. DON’T JUST STAY ON THE TRAIL, BUT HERE’S WHY YOU SHOULD STAY ON THE TRAIL. THESE ARE THE ISSUES WE’RE FACING AS RESIDENTS. PERPETUATE THE BEAUTY OF THIS PLACE AND THIS IS HOW YOU CAN HELP WITH US THAT. Kristine: GOOD THING TOO IS NOT TO ASSUME. DON’T JUST ASSUME THEY’RE DOOGIEDOING THIS ON PURPOSE AND DON’T CARE. A LOT OF TIMES THEY JUST DON’T KNOW. LACK OF KNOWLEDGE. SURE. MAY NOT COME FROM AN AREA AS BEAUTIFUL AND REMOTE AS WE ARE. Kristine: CALLED KULEANA CAMPAIGN. SHARING VIDEO WITH VISITORS. HOTEL AND AIRLINE PARTNERS ARE HELPING US OUT A LOT. THEY’RE IN HOTEL ROOMS, MORE AIRLINES TO THE CAMPAIGNS JUST STARTING, TO GET THEM IN MORE PLANES COMING INTO THE DESTINATION. BEFORE ARRIVING, PEOPLE WILL SEE THE MESSAGING AS VISITORS AND UNDERSTAND OUR VALUES AN HOPEFULLY, BEHAVE APPROPRIATELY IN THE TESS CONTINGENCY. –DESTINATION. GOT THEM IN ENGLISH, CHINESE, KOREAN AND JAPANESE. WE’RE ABLE TO IDENTIFY ONCE PEOPLE ARE ON ISLAND, WHERE THEM THE APPROPRIATE MESSAGE AND APPROPRIATE LANGUAGE AND FACEBOOK AND INSTAGRAM FEEDS. Kristine: FINALLY, MOVING FORWARD. WHAT ELSE WILL BE INCLUDED IN THIS CAMPAIGN? WHERE ELSE WOULD YOU LIKE TO SEE THIS OR WHAT OTHER THINGS WOULD YOU LIKE TO SEE DONE TO HELP KIND OF PERPETUATE THE CULTURE HERE? SURE. I THINK THAT’S REALLY IMPORTANT THING. IT’S JUST POUR OF THE SORT OF MESSAGING AND GETTING OUT THROUGHOUT THE COMMUNITY AND CERTAINLY COVERING AS MANY VISITORS AS POSSIBLE. Kristine: THANK YOU SO

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