Tourism Tracer: tracking tourists with tech

Tourism Tracer: tracking tourists with tech


While we’ve got all these amazing formulas and ways to segment tourists and we know that a lot of the psychology behind travel and we know the impacts of travel we just don’t know where people go we’ve designed an app which is called the Tourism Tracer app and technology that data is beamed in real time on to our dashboard so tourism authorities and the industry can actually understand in almost real-time exactly where tourists are traveling I think once the actual the data came in and we saw the dynamic movement that was when we got really excited we suddenly realized there’s a large amount of people doing these massive drives they’re driving hundreds and hundreds of kilometers and 15% of them drive between 11:00 p.m. and 6:00 a.m. and that was a big big shock for us because we thought hold on a minute there’s a lot of risk-taking going on here after we released the data in the first three weeks I did about 20 media interviews and we suddenly realized that this was something that was almost bigger than a research project we’re really lucky to have a particular request from Tourism Research Technology so the license was was granted and it means now that the project can run at a much lower cost you always want to do something that makes a difference and I think that that you know most researchers want that they want to do something that makes a difference

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