Tourism Western Australia

Tourism Western Australia


So Tourism Western Australia works with
um.. two other organisations to market Western Australia to the world.
Firstly Tourism Australia is responsible for marketing Australia all round the world Tourism Western Australia is responsible for attracting visitors to Western Australia and then we work closely with our Regional Tourism Organisations who are responsible for marketing their regions in particular Tourism Western Australia has three key roles in the broader tourism industry The first one is marketing Western Australia as a leisure, tourism destination The second key part of that role is sponsoring and assisting to develop events that will attract visitors to Western Australia.
And the last part is facilitating the development of infrastructure in Western Australia so that when people come here they can have
a great tourism experience, so things like making sure we have direct flight connections and ensuring that we have enough hotel
rooms and ensuring that our work force is capable of actually providing service for tourists So Tourism Western Australia markets in a range of places both within Australia and around the world,
we focus on Western Australians holidaying at home We focus on people in Sydney, Melbourne and Brisbane and attract them to come to
Western Australia And we work in ten international markets both in the eastern hemisphere and in the western hemisphere to encourage people to come Western Australia We do this in the number of ways through marketing campaigns and traditional methods,
like print, and in cinema, and in flight advertising for example, with Qantas and and we also work in some of the newer methods of marketing through online so we have twitter accounts and we use those to meet with the people
to encourage them to explain what that into it back from a twist in the study
and why they think you can anti-gay statements for those markets is
people between any two feet four and sixty four that’ll ashley and higher income than this and ashley traveling about children and we focus on my statements because we
find that the most doctors want to travel within weeks of mr lee we expect this to be in this experience they just don’t want to come on a
holiday and london-based a_c_-one experience something and for operative obviously to come to
the tears and restrictions is that we could start to understand what
sabbatical being and interest in business taken place the way it would be returned
to some open as i said and making a c factoid recipient
campaigns that the researchers in organizations organized to makati
everytime we also asked people to advertise on
that we thought had been hitting it beats in the region that they would like us to tell people
about it and refining that a lot of people are
coming twist in the study for date many people have a way to christmas
earlier on they were six and i think there’s a really good opportunity to
keep them to come at a particular time some potluck arthritis can go on to the
awaits at least in the senate an army of a confined lengths to
inflation about having to work with us with any brand experience extraordinary and we encourage people to use that
brandon there are not getting which helps us to all about marketing together and it to
have a magical cleanly talking to consumers we also encourage people repair online you see this stalking
tourism connections that’s got to get on their
website and we get weekly updates on the marketing like they were doing
and also what it beats coming up and people come to scrutinize

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