In the next few months, you could take off from one of the 14,858 runways in the United States, or use one of the 700,000 elevators. You could be one of the 200 million airline passengers that each year stay in the United States. But what are the main tourist attractions in the United States? You’ll discover: On the East coast, why New York remains a favourite destination, How Washington DC has transformed itself into an attraction? Every American wants a souvenir of the Federal capital under renovation after its epic clean up, Washington is getting ready to become a very popular tourist destination On the West Coast, you’ll succumb to the charming efforts of Los Angeles Airport. The Tom Bradley international terminal has taken the lead with this animated video available on several media devices. And finally you’ll see how Las Vegas, on the verge of bankruptcy in 2008, has been able to reposition itself. On the Top 10 list of preferred destinations ranked by TripAdvisor users, Las Vegas managed to grab 2nd place directly behind New York and in front of: Orlando in 3rd, Chicago, 4th, In 5th place: San Francisco, In 6th: San Diego, In 7th: Honolulu, In 8th place: Washington Charleston South Carolina falls in 9th, And New Orleans in 10th; This ranking was established in March over a period of a year from user ratings. Las Vegas is also home to two world fairs of new technology each year. In January, the Consumer Electronics Show or CES opens its doors in January and presents innovations in electronics to the general public. The other, which takes place in April is open to professionals of television at the National Association of Broadcasters orthe NAB Show Las Vegas, Los Angeles, New York, Washington, four destinations, four strategies to seduce tourists. We begin our journey on the East Coast. New York remains the favourite American destination for tourists, both during the day and night. The dynamism of its nightlife and Times Square musicals are the main attractions of the Big Apple. In Times Square alone, 365,000 people walk through it every day. The discovery of luxury shops is the second reason tourists flock to New York, especially given the recent decrease of Hong Kong in this sector. Finally, the new centre of interest in New York is its twolarge pools dug in place of the Twin Towers destroyed on September 11th, 2001. After New York, a rising city is Washington DC. The White House is not the first destination for tourists in this city filled with politics and American history. It is only ranked in 37th place among the 382 places listed by TripAdvisor. The attraction listed as number one is the Lincoln Memorial, in the heart of the National Mall, one of the most patriotic places in the country. The 8.5 metre 158 ton marble statue is a tribute to the first assassinated American president. Just next to the National Mall, it is worthy to note the listing of the Korean Veterans Memorial ranked 7th out of 382 by TripAdvisor. This Memorial is classed well above the Capitol listed at 31st place. It’s true that this symbol of the American people and its government has been under construction for two years now, inside and out out. But architects have successfully transformed this handicap into an advantage. Visits have not been suspended, and tourists are heading to this monument to capture images of these works that won’t happen againt happen again for at least another century. These works were urgent and needed for this building built from 1793 when the first stone was placed by George Washington. The Capitol is the headquarters of Congress, composed of the House of Representatives with 448 seats and the Senate with 100 seats 10 years ago, the House of Representatives decided to transform the Capitol into a green building, that was very energy efficient Solar panels have been installed on the roof, 30,000 lightbulbs have been replaced by LEDs, and the heat and air-conditioning now work on natural gas and not coal. At the Capitol, every American is invited to feel at home although many cities have in the past been the capital of the United States before Washington At least eight different buildings housed the seat of legislative power during the Revolutionary War and during the early years of the Republic They were located in Philadelphia and New York. To demonstrate its role as a federal capital, Washington DC is not considered a state. Also, although the residents pay taxes, they cannot elect representatives to the Senate or Congress. If you take a guided tour of the Capitol and Washington, you’ll find yourself among the 20 million tourists that travel each year to the federal capital. Washington offers them 29,000 hotel rooms and 1,021 restaurants… Foreigners only represent 9% of visitors, but 27% of the total tourism revenue in Washington which makes a total of 7 billion dollars a year. Among the 630,000 Washington residents, you’ll find many international students. There are 20,000 of them. They have been the most enthusiastic about the renovations at the capitol… Currently, the works that have taken 2 years, are coming to a close. The capitol should over the next few months become one of the favoured destinations in Washington. However each visitor should respect to the letter the rules of the monument that cover no less than 1,355 pages. Things are evolving quickly in the United States: For example, the transformation of Las Vegas that has positioned itself less as a gambling capital and more of a family destination with great headliners, luxury shopping, and great gastronomy. Between 2008 and 2014, Las Vegas was on the brink of disaster. The casino crisis compounded the housing crisis. In 2006, Las Vegas had the highest detached new build home rate of the United States. The population had just doubled in 17 years. Brutally the reverse happened, land prices dropped by half, and the number of builds by 5. Unemployment went from 5% to 14%. The city had to completely revamp itself with upwards of about 120 000 tourists a day for a hotel capacity of 140,000 rooms … 24 000 kilometres of neon lights was just not enough to attract clients anymore… In 2008, visitors who came to discover the volcano facing the Mirage had fallen by 30% today this volcano is in the gallery at Caesars Palace and it makes a profit while ensuring the promotion of the whole merchant gallery Las Vegas decided to change its fundamentals and target the upper middle class with its majestic décor between desert and mountains its abundant water found in the fountains of Caesars Palace, its luxury with the presence of all major retailers … And early 2015 while Ceasars Palace declared bankruptcy with more than $ 18 billion of debt, in the space of a few weeks Las Vegas took off on a new start. In 2015 it was all go; each customer was treated like a star and Las Vegas attracted 42 million tourist-stars, 900,000 more than in 2014… This is how Las Vegas, which was just a simple ranch one hundred years ago, was able to successfully organise a 2.0 version of itself and its development has allowed its 2 million residents to bounce back with success. South California has strongly contributed to this relaunch. On average 44,000 cars from California convoy each day towards Las Vegas. When they arrive they enjoy a Star tour with the family comfortably seated in a gondola. An example of this renewal is The Venetian Hotel. It opened its doors in 1999. It counts 3,036 rooms before an expansion offering 1,013 rooms for a total of 4,049 rooms. Then in 2008, a huge extension of the complex called The Palazzo was opened. This new hotel offers 3,000 luxury rooms to visitors. With the opening of this extension, the Venetian Palazzo complex was at the beginning of 2008 the biggest hotel in the world, with more than 7,000 rooms; a city within a city. This ensemble belongs to Sheldon Adelson, born in 1933 in Boston who has amassed one of the biggest fortunes in America. He was born into a family of Ukrainian Jewish heritage; his father was a taxi driver in the Boston suburbs. He learned his talent for business by selling newspapers in the street. Pragmatic, he launched into business without getting a degree. After being a loan broker and investment advisor, in 1979 he had the genius idea of creating Comdex the first international information technology salon that he would sell in 1995 for 860 million dollars. In 1988, he became the co-owner of the Las Vegas Casino Hotel The Sands. A year later, he opened a huge annex to the hotel that would become the first Congress centre of Las Vegas. In In 1991, while he was on honeymoon in Venice, he launched the idea of recreating the canals of Venice in Las Vegas as a new attraction to his new Hotel The Venetian that would take the place of the historical Sands for a total investment of 1.5 billion dollars. He revolutionised the hotel industry of Las Vegas; casino games were no longer the priority; the strategy was first to delight visitors with luxury boutiques and restaurants situated along the canals. The main target were congress participants. And he was right. In 2015, 5.7 million conference participants stayed in Las Vegas 500,000 more than 2014. These participants were among the first to organise mountain getaways to the Grand Canyon and to the Mojave Desert at the edge of Las Vegas. Helicopters and motorcycles are their favourite modes of transport. When we ask visitors what motivated their choices in staying in Las Vegas it’s the quality of service to the quality of the décor. Every attention to detail counts. Everything is calculated to welcome more visitors without sacrificing quality. Activity at Las Vegas airport is a good illustration of the increased attractiveness of the city in recent decades. From 1960 to 2000, a 40 year timeframe the number of passengers through this airport has multiplied by 36! In 1960, the airport counted a million passengers, In 980, 10 million; In 1990, 19 million; And in 2000, 36 million Last year, passenger traffic stabilised at 42 million. When stepping off the plane, almost every visitor already has a list of original places to visit the Forum Shops of Caesars Palace can probably satisfy many of those things on the list! It has undergone major restoration work in recent years with a budget of up to 330 million dollars. And the result is immediate: last year, the total revenue of the Forum Shops of Caesars Palace reached a billion dollars, a record in Las Vegas! Leaving Las Vegas, you find yourself in the middle of the Mojave Desert Las Vegas is served by many international flights but tourists also enjoy stopping off in Los Angeles. The southern California city is less than an hour’s flight away. The first contact with Los Angeles is with LAX airport situated since 1930 in the south of the city. The most popular terminal with tourists is the one that offers this original animated film. It has become a main attraction. We’re talking of the Tom Bradley International Terminal bearing the name of the mayor with African roots who during his twenty year term was passionate about the development of this airport. 75 million passengers travel through LAX airport each year. A 22% increase over 10 years, 6 % of it over the last year alone. There is a landing every 47 seconds… Of the 75 million passengers per year, 10 million pass through Tom Bradley Terminal and get to experience this animated film. 1.3 billion dollars have been spent since 2009 to expand this terminal built in 1984 for the LA Summer Olympic Games Today, 36 airlines share its 18 gates. The shopping space and lounge of the Tom Bradley Terminal have also been redeveloped: it now offers 116,000 square metres of boutiques, restaurants, and salons. At this terminal, particular attention was given to the creation of facilities to welcome and house the Airbus A380. If you have the opportunity, fly on an Airbus A380 to go to or from Los Angeles. LAX is the airport on the American continent with the most Airbus A380 traffic, 13 per day wearing the colours of 9 airlines. LAX welcomed its first A380 in March 2007, a demonstration flight with Airbus A380 commercial traffic beginning in October 2008. Our tour of the latest American attractions now comes to a close. Incidentally, we climb aboard an Airbus A380 to take off from LAX. And we can’t resist sharing this take off with you in this very stable and comfortable aircraft.