In geography we look at wine as
something that’s liquid, something seen in the landscape, a part of soil, land,
climate, but also the community and people that produce wine determines
where it’s grown, how it’s grown, and the quality of the product.
Hi I’m Donna Senese, I’m an associate geographer at UBC, here in the Okanagan.
Particularly here in the Okanagan, tourism has been a key partner in the
wine industry. It’s really important to the industry that mobility is encouraged
and that people come to the place where the product is produced. It’s one of the
key elements that’s really driven success of the wine industry but also
made the tourism industry and more resilient. Over the years, we’ve grown
outside of the local area to try and understand where the Okanagan, in
particular, fits in the grand scheme of things in the global wine industry. But
as a key element of developing a wine tourism industry the Okanagan has been
producing at a very high level. In fact such a high level that our partners in
the old world of wine such as Tuscany in Italy in particular where I have been
doing research and teaching it’s become really important.
I do a go global course and rural sustainability where we focus on the
importance of wine and food in particular in driving the tourism industry but also
in understanding the heritage and culture of both food and wine. It has been a big success in my eyes especially in terms of the transformative outcomes for
my students. Who see wine and food now as a transformative experience that really
teaches them to care for environment and to have an appreciation for the culture
of both wine and food.